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Price Premiums for Organic Food from Australia and China

Paull, John (2008) Price Premiums for Organic Food from Australia and China. Poster at: Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.

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Summary

Australian consumers (N=221) were surveyed to establish their valuations of food, based on provenance, organic status and eco-labelling. For Chinese produce Organic attracted a 6.4% premium, and Certified Organic an 11.6% premium. Australian produce attracted a 7.9% premium for Organic, and a 16.5% premium for Certified Organic. For Chinese produce Natural added a 1.7% premium, and Eco 2.9%, compared to Australian produce which added a 2.6% premium for Natural, and 2.8% for Eco. Chinese produce was devalued by 20.6%, compared to Australian produce (alternatively Australian produce attracted a premium of 26.0% over Chinese product). Respondents who volunteered comments, indicated they were “dubious of” or lacked “trust” in the labelling of food from China; affordability and buying “local” were also issues mentioned by respondents. Certified Organic offers an opportunity for Chinese producers to improve their return on effort, and raise the status of their produce. Adjunctive labelling can add 14.6% to consumer valuations of Chinese produce.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Poster
Keywords:Country of Origin Labelling (CoOL), eco-labels, certified organic, eco, natural, adjunctive labelling, food labels, provenance.
Subjects:"Organics" in general > Country reports > Australia
"Organics" in general
Food systems
Values, standards and certification
Values, standards and certification > Consumer issues
"Organics" in general > Country reports > China
Research affiliation: Australia > University of Tasmania
Australia > Australian National University
International Conferences > 2008: IFOAM OWC: Research Track / ISOFAR > 5.2 Market and consumers
Deposited By: Paull, Dr John
ID Code:11805
Deposited On:02 Oct 2008
Last Modified:12 Apr 2010 07:36
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:This paper is published in the conference proceedings:
Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674

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