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Information Acquisition Behaviour of Fair-Trade Coffee Consumers – a Survey by Means of an Information Display Matrix

Aschemann, Jessica and Hamm, Ulrich (2008) Information Acquisition Behaviour of Fair-Trade Coffee Consumers – a Survey by Means of an Information Display Matrix. Paper at: Cultivating the Future Based on Science: 2nd Conference of the International Society of Organic Agriculture Research ISOFAR, Modena, Italy, June 18-20, 2008.

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Summary

Fair-trade has grown into a noteworthy market segment. As a result, an increasing number of market players have emerged, each trying to communicate their own focal point in criteria and standards. However, the relative relevance of different criteria for the consumer remains unclear. This study explores the assessment of criteria in the choice of the most important fair-trade product, coffee, by tracing the information acquisition behaviour using an Information Display Matrix method. Special focus is given to organic production. Results serve as recommendations for those involved in the development of the organic fair-trade market.


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Keywords:Market research, marketing, information acquisition behaviour
Subjects: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Research affiliation: International Conferences > 2008: IFOAM OWC: Research Track / ISOFAR > 5.2 Market and consumers
Deposited By: Hamm, Prof. Dr. Ulrich
ID Code:11688
Deposited On:23 Sep 2008
Last Modified:12 Apr 2010 07:35
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted
Additional Publishing Information:This paper is published in the conference proceedings:
Neuhoff, Daniel; Halberg, Niels; Alfldi, Thomas; Lockeretz, William; Thommen, Andreas; Rasmussen, Ilse A.; Hermansen, John; Vaarst, Mette; Lck, Lorna; Carporali, Fabio; Jensen, Henning Hgh; Migliorini, Paola and Willer, Helga, Eds. (2008) .Cultivating the Future Based on Science. Proceedings of the Second Scientific Conference of the International Society of Organic Agriculture Research (ISOFAR), held at the 16th IFOAM Organic World Congress in Cooperation with the International Federation of Organic Agriculture Movements (IFOAM) and the Consorzio ModenaBio, 18 . 20 June 2008 in Modena, Italy.. International Society of Organic Agriculture Research (ISOFAR), c/o IOL, DE-Bonn, Research Institute of Organic Agriculture FiBL, CH-Frick. http://orgprints.org/13672 and http://orgprints.org/13674

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