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11660: Dynamik des Kaufverhaltens im Bio-Sortiment [Dynamics of purchasing behaviour concerning organic food]

{PROJECT} Dynamik des Kaufverhaltens im Bio-Sortiment [Dynamics of purchasing behaviour concerning organic food]. Runs 01 July 2007 - 30 June 2009. Project leader(s): Hamm, Prof. Dr. Ulrich and Buder, Dipl.Soz. Fabian, University of Kassel, Faculty of Organic Agricultural Sciences. More information online at <http://www.uni-kassel.de/agrar/alm/?c=96&language=en>.

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Summary

The main goal of the research project is to investigate the purchasing behaviour concerning organic food over time and the individual reasons for any change in purchasing behaviour. For the first time valid and representative data on the demand for organic food are at the disposal of the research project over a period of years (since 2004), which, as opposed to the usual panel research data, were focussed on the real purchasing behaviour of 20,000 GfK-panel households (compilation of all purchases of goods for daily use via scanner). For loose goods (without EAN-Code) there were 13,000 households at the research's disposal, which were equipped with a code book. Topics such as loyalty to organic products, correlation to purchasing behaviour, attitude, confusion between organic and conventional products and identification of loopholes in organic food products will be discussed.
The Department of Agricultural and Food Marketing is responsible for the conception and carrying out of comprehensive multivariate analyses of GfK-panel data and the publication of project results via papers and events.

Keywords:Kaufverhalten, Bio-Sortiment, Panel, purchasing behaviour
Subject Areas: Food systems > Markets and trade
Values, standards and certification > Consumer issues
Research affiliation: Germany > Univ. Kassel, Ecol. Agricultural Sciences > Agricultural /Food Marketing
Location:Steinstr. 19, 37213 Witzenhausen
Start Date:01 July 2007
End Date:30 June 2009
Research Programmes and Funders: Germany > BLE
Total budget (Euro):61000
Orgprints ID Number:11660
Contact:Hamm, Prof. Dr. Ulrich
Deposited On:13 February 2008
EPrint Type:Project description
Online at:http://www.uni-kassel.de/agrar/alm/?c=96&language=en

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