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How vulnerable is organic consumption to information?

Christensen, Tove; Denver, Sigrid and Krarup, Signe (2007) How vulnerable is organic consumption to information? Paper at: Nordic Consumer Policy Research Conference, Helsinki, Finland, 3 -5 October 2007. [Unpublished]

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Summary

In order to sustain consumers’ support and trust in organics in the future, it is essential to understand what motivates consumers to pay extra for organic products. Only then is it possible to design effective information campaigns and to supply products which successfully meet consumers’ expectations. The purpose of this study is to elicit the relative importance that consumers place on various organic attributes and to estimate the monetary significance of these. As an integrated part of the study, consumers’ susceptibility to new information and the effect of information on the willingness to pay (WTP) for different attributes are investigated. These objectives are realised through Choice Experiments (CE).


EPrint Type:Conference paper, poster, etc.
Type of presentation:Paper
Subjects: Values, standards and certification > Consumer issues
Research affiliation: Denmark > DARCOF III (2005-2010) > CONCEPTS - The Future Outlook for the Organic Market in Denmark
Deposited By: Krarup, Senior Research Fellow Signe
ID Code:11335
Deposited On:01 Oct 2007
Last Modified:12 Apr 2010 07:35
Document Language:English
Status:Unpublished
Refereed:Peer-reviewed and accepted

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