11296: The construction of normal expectations: A case study on consumption drivers
(0) The construction of normal expectations: A case study on consumption drivers. Journal of industrial ecology.
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Summary
The gradual upward changes of standards in normal everyday life have heavy environmental implications, and it is therefore important to study how these changes come about. The intention of the paper is to analyse the social construction of normal expectations through a case study. The case concerns the present boom in bathroom renovations in Denmark, which offers an excellent opportunity to study the interplay between a wide variety of consumption drivers and social changes pointing towards long-term changes of normal expectations regarding bathroom standards. The study is problem-oriented and transdisciplinary and draws on a wide range of sociological, anthropological and economic theories. The empirical basis comprises a combination of statistics, a review of magazine and media coverage, visits to exhibitions, and qualitative interviews. A variety of consumption drivers are identified, and the contours of the emerging normal expectations are outlined and discussed in an environmental perspective.
| Document Language: | English |
|---|---|
| Keywords: | consumption dynamics; normality; bathroom; environmental implications of consumption |
| Subject Areas: | Values, standards and certification > Consumer issues |
| Research affiliation: | Denmark > DTU - Technical University of Denmark Denmark > NERI - National Environmental Research Institute Denmark > SOAR - Research School for Organic Agriculture and Food Systems |
| Funding Part: | 75-100% |
| Total budget (Euro): | 0 |
| Orgprints ID Number: | 11296 |
| Contact: | Quitzau, MSc. Maj-Britt |
| Deposited On: | 01 October 2007 |
| EPrint Type: | Journal paper |
| Published?: | Unpublished |
| Peer Review Status: | Submitted for peer-review but not yet accepted |
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