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Price Premiums for Organic Food: The Education Effect

Paull, John (2007) Price Premiums for Organic Food: The Education Effect. Elementals: Journal of Bio-Dynamics Tasmania (84), pp. 32-36.

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Summary

Australian consumers (N=221) were surveyed to establish their valuations of food, based on country of origin, organic status and eco-labelling. The effect of consumer education level on the valuation of Organic and Certified Organic food is reported. Respondents who reported completing secondary or tertiary education had a similar response style, valuing Certified Organic at approximately twice the premium of Organic. The secondary education group valued Organic at a premium of 6.2%, and Certified Organic at a premium of 12.9%. The tertiary education group valued Organic at a premium 9.5%, and Certified Organic at premium of 17.9%, (i.e. approximately 50% higher than the secondary education group). Respondents who had completed only primary school, attributed no premium to either Organic or Certified Organic.


EPrint Type:Journal paper
Keywords:certified organic, price premium, food labels, education level, primary, secondary, tertiary
Subjects: Knowledge management > Education, extension and communication
Knowledge management
Values, standards and certification
Values, standards and certification > Consumer issues
Research affiliation: Australia > University of Tasmania
Deposited By: Paull, Dr John
ID Code:10660
Deposited On:26 Mar 2007
Last Modified:12 Apr 2010 07:35
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted

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