10660: Price Premiums for Organic Food: The Education Effect
(2007) Price Premiums for Organic Food: The Education Effect. Elementals: Journal of Bio-Dynamics Tasmania(84):pp. 32-36.
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Summary
Australian consumers (N=221) were surveyed to establish their valuations of food, based on country of origin, organic status and eco-labelling. The effect of consumer education level on the valuation of Organic and Certified Organic food is reported. Respondents who reported completing secondary or tertiary education had a similar response style, valuing Certified Organic at approximately twice the premium of Organic. The secondary education group valued Organic at a premium of 6.2%, and Certified Organic at a premium of 12.9%. The tertiary education group valued Organic at a premium 9.5%, and Certified Organic at premium of 17.9%, (i.e. approximately 50% higher than the secondary education group). Respondents who had completed only primary school, attributed no premium to either Organic or Certified Organic.
| Document Language: | English |
|---|---|
| Keywords: | certified organic, price premium, food labels, education level, primary, secondary, tertiary |
| Subject Areas: | Knowledge management > Education, extension and communication Knowledge management Values, standards and certification Values, standards and certification > Consumer issues |
| Research affiliation: | Australia > University of Tasmania |
| Total budget (Euro): | 0 |
| Orgprints ID Number: | 10660 |
| Contact: | Paull, J |
| Deposited On: | 26 March 2007 |
| EPrint Type: | Journal paper |
| Published?: | Published |
| Peer Review Status: | Peer-reviewed and accepted |
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