Ness, Mitchell (2007) Development of a Methodology for Modelling Consumers’ Low Input Food Purchases. Paper at: 3rd QLIF Congress: Improving Sustainability in Organic and Low Input Food Production Systems, University of Hohenheim, Germany, March 20-23, 2007.
This paper explains the development of a methodology to model consumers’ purchases of low input and organic foods. The focus of the research design is the need to create value and satisfaction that exceeds consumers’ expectations and induces loyalty. The adopted analytical framework adopts a structural equation model (SEM) in the context of consumer loyalty research to explore the determinants of consumer loyalty in terms of constructs of perceived quality, perceived risk, sacrifice, perceived value and satisfaction. A General Model is proposed that permits the specification of nested models and hence, tests for the suitability of preferred models. The primary research instrument is a questionnaire applied to four products in five countries. The questionnaire collects data to inform the SEM and in addition, includes measures of attitudes to foods in general, and attitudes to, and beliefs about organic food.
|EPrint Type:||Conference paper, poster, etc.|
|Type of presentation:||Paper|
|Keywords:||Low input products, Customer loyalty, structural equation model|
|Subjects:||"Organics" in general|
|Research affiliation:|| European Union > QualityLowInputFood > Subproject 1: Consumer expectations and attitudes|
International Conferences > 2007: 3rd QLIF Congress > 1 Consumers
|Deposited By:||Ness, Dr Mitchell|
|Deposited On:||10 Mar 2007|
|Last Modified:||12 Apr 2010 07:35|
|Additional Publishing Information:|| The final version of this paper is published in: |
Niggli, Urs; Leifert, Carlo; Alföldi, Thomas; Lück, Lorna and Willer, Helga, Eds. (2007) Improving Sustainability in Organic and Low Input Food Production Systems. Proceedings of the 3rd International Congress of the European Integrated Project Quality Low Input Food (QLIF). University of Hohenheim, Germany, March 20 – 23, 2007. Research Institute of Organic Agriculture FiBL, CH-Frick.http://orgprints.org/10417/
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