10183: Diverse characteristics of UK organic direct marketing chains
(2006) Diverse characteristics of UK organic direct marketing chains. Paper presented at What can organic farming deliver? COR 2006, Heriot-Watt University, Edinburgh, 18-20 September 2006; Published in Atkinson, C; Ball, B; Davies, D H K; Rees, R; Russell, G; Stockdale, E A; Watson, C A; Walker, R and Younie, D, Eds. Aspects of Applied Biology 79, What will organic farming deliver? COR 2006, page pp. 75-78. Association of Applied Biologists.
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Summary
In the past few years, organic direct sales in the UK have grown rapidly. Direct sales are assumed to have short or distinct marketing chains from farm gate to consumer. This paper begins by outlining some current problems with the widely accepted defi nition of organic direct sales and charts some of their diverse characteristics. It goes on to argue that the mix of organic direct and multi-farm direct sales is so diverse that a greater clarification of terms is necessary in order to progress consumer, policy and research understanding.
| Document Language: | English |
|---|---|
| Keywords: | Organic, food supply chains, direct sales, direct marketing chains |
| Subject Areas: | Food systems > Markets and trade Food systems > Produce chain management "Organics" in general > Country reports > United Kingdom |
| Research affiliation: | UK > Henry Doubleday Research Association (HDRA ) UK > Other organizations UK > Department for Environment, Food and Rural Affairs (DEFRA) UK > Colloquium of Organic Researchers (COR) > COR 2006 |
| Total budget (Euro): | 0 |
| Orgprints ID Number: | 10183 |
| Contact: | MILLMAN, Mrs Carol A |
| Deposited On: | 14 December 2006 |
| EPrint Type: | Conference paper |
| Published?: | Published |
| Peer Review Status: | Not peer-reviewed |
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