Geen, N; Firth, C; Maye, D and Ilbery, B (2006) Diverse characteristics of UK organic direct marketing chains. In: Atkinson, C; Ball, B; Davies, D H K; Rees, R; Russell, G; Stockdale, E A; Watson, C A; Walker, R and Younie, D (Eds.) Aspects of Applied Biology 79, What will organic farming deliver? COR 2006, Association of Applied Biologists, pp. 75-78.
In the past few years, organic direct sales in the UK have grown rapidly. Direct sales are assumed to have short or distinct marketing chains from farm gate to consumer. This paper begins by outlining some current problems with the widely accepted defi nition of organic direct sales and charts some of their diverse characteristics. It goes on to argue that the mix of organic direct and multi-farm direct sales is so diverse that a greater clarification of terms is necessary in order to progress consumer, policy and research understanding.
|EPrint Type:||Conference paper, poster, etc.|
|Type of presentation:||Paper|
|Keywords:||Organic, food supply chains, direct sales, direct marketing chains|
|Subjects:|| Food systems > Markets and trade|
Food systems > Produce chain management
"Organics" in general > Country reports > United Kingdom
|Research affiliation:|| UK > Garden Organic (HDRA)|
UK > Other organizations
UK > Department for Environment, Food and Rural Affairs (DEFRA)
UK > Colloquium of Organic Researchers (COR) > COR 2006
|Deposited By:||MILLMAN, Mrs Carol A|
|Deposited On:||14 Dec 2006|
|Last Modified:||12 Apr 2010 07:34|
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