100: Market potential for organic foods in Europe
(2002) Market potential for organic foods in Europe. British Food Journal 104(1):pp. 45-62.
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Summary
Examines the potential of organic foods in European markets, focusing on consumer demand for organic foods and the possibilities for market expansion.. Aims to assess potential sales, to identify the factors determining buying propensity, and to identify the main market barriers. Identifies the types of consumers who purchase organic foods, classifying them according to socio-economic and demographic characteristics. Elucidates the motives for purchasing and the willingness to pay. Identifies the main market barriers and bottlenecks,
and examins the potential for future expansion.
| Document Language: | English |
|---|---|
| Keywords: | Organic food, Consumer behaviour, Marketing |
| Subject Areas: | Values, standards and certification > Consumer issues |
| Research affiliation: | Denmark > DARCOF II (2000-2005) > III.1 (COF) Consumer demand for organic foods |
| Funding Part: | 75-100% |
| Orgprints ID Number: | 100 |
| Contact: | Wier, Associate Professor Mette |
| Deposited On: | 07 October 2002 |
| EPrint Type: | Journal paper |
| Published?: | Published |
| Peer Review Status: | Peer-reviewed and accepted |
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