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Market potential for organic foods in Europe

Wier, Mette and Calverley, Carmen (2002) Market potential for organic foods in Europe. British Food Journal, 104 (1), pp. 45-62.

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Summary

Examines the potential of organic foods in European markets, focusing on consumer demand for organic foods and the possibilities for market expansion.. Aims to assess potential sales, to identify the factors determining buying propensity, and to identify the main market barriers. Identifies the types of consumers who purchase organic foods, classifying them according to socio-economic and demographic characteristics. Elucidates the motives for purchasing and the willingness to pay. Identifies the main market barriers and bottlenecks,
and examins the potential for future expansion.


EPrint Type:Journal paper
Keywords:Organic food, Consumer behaviour, Marketing
Subjects: Values, standards and certification > Consumer issues
Research affiliation: Denmark > DARCOF II (2000-2005) > III.1 (COF) Consumer demand for organic foods
Deposited By: Wier, Associate Professor Mette
ID Code:100
Deposited On:07 Oct 2002
Last Modified:12 Apr 2010 07:27
Document Language:English
Status:Published
Refereed:Peer-reviewed and accepted

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